2023 Holiday
Wish Book
A Nostalgic Reimagining
for Marketers
If 2023 taught us anything—and let’s be honest, it taught us plenty—it’s that what’s old is new again, and what’s new is just A.I.-fueled magic.
For this 2023’s agency holiday card, we tapped into the deep nostalgia of vintage toy catalogs—the kind kids would eagerly yank from the mailbox, feverishly circling every dream toy in sight. But this time, we weren’t making wishes for dollhouses or race cars. Instead, we reimagined marketers as the wide-eyed dreamers, granting them their ultimate holiday wishes through the lens of an ad agency.
The Strategy
More than just a festive greeting, this campaign was a strategic play to break through the holiday clutter, spark emotional resonance, and keep our agency top of mind with industry trade publications and prospective clients. By blending nostalgia with modern marketing magic (and a playful nod to A.I.), we created a moment that was as delightful as it was memorable.
The impact? It didn’t just turn heads — it landed on Ad Age’s Top 5 Agency Holiday Cards of 2023, proving that a little bit of nostalgia (and smart storytelling) goes a long way.
Credits
Steven Peeler
Josh Harper
Donna Morley
Leigh Anne Rose
Wally Rose
Shannon Robichaud
Meredith Cuevas
